HISTORY

2011

take31

Take31 was founded in December 2011, with the hopes of breaking what has become the standard of Korean restaurant and creating a casual-chic Korean dining that appeals to Korean internationals as well as New York locals as a place to wind down. Taking traditional Korean recipes and adding a modern street-food-inspired twist, we have developed our own unique flavor in our dishes that are satisfying to both Korean food aficionados and novices.

2013

cup&cup / archive

Café with the third wave of coffee and Asian cuisine-inspired lunch menus from scratch cooking.

izakaya meW nyc

In July of 2013, Izakaya MEW opened in the bustling neighborhood of midtown Manhattan as the first establishment to combine the flavors of traditional Japanese cuisine with the dynamic trends of New York's food culture.

2015

Her name is han

With a growing number of Korean-Americans and Korean internationals working and studying in the city, we wanted to create a place where these busy dwellers of New York can find the perfect home-cooked meal, prepared with the goal of bringing about the flavors of their mother's cooking.

2016

atoboy

HAND Hospitality's first collaboration work with a Chef.

cho dang gol

Homemade tofu specialty Korean restaurant since 1997, taken over with renewal consulting.

2018

NONONO

Japanese grill cuisine. Keeping to traditional basics through the cooking preparations and prepping the day with fresh ingredients every morning, nonono adds their twist to the common Japanese grill cuisine.

2019

o:n° / Archive

It offers a dining experience centered around induction cooking right at your table, the flow of time and shifts in temperature play pivotal roles in introducing each stage of the meal.

Izakaya mew flushing / archive

Second Izakaya Mew location, the first of Hand Hospitality’s brands to locate outside of the Manhattan Borough.

2020

JUA / Michelin star in 2021

HAND Hospitality partnered with Chef Hoyoung Kim. Contemporary Korean Cuisine—uses ancient wood-fire techniques to create an original tasting menu.

2021

LITTLEMAD / ARCHIVE

HAND Hospitality partnered with Chef Sol Han. New American Korean Cuisine—menu emulates Korean fare while incorporating French techniques.

Random Access / Archive

The first Thai restaurant by HAND Hospitality. Random Access brings authentic Thai flavors to NYC, painting a new color of Thai comfort food — making it easily accessible to fit New Yorkers’ palates.

2022

TOWA

HAND Hospitality’s first chef-driven Japanese restaurant, featuring dishes by Chef Shirai. Towa presents a modern version of Japanese cuisine at NoMad New York, by cooking umami, the taste loved by the locals, using traditional Japanese cooking methods.

PALPAL / ARCHIVE

New Korean tapas restaurant, derived from HAND’s very first brand Take31. PALPAL highlights a lively space with open wok-kitchen, featuring Korean dishes with Asian touch, created by the heat and energy from the Wok.

Hakata tonton

We have introduced distinct Japanese soul food originating from Hakata, Fukuoka Prefecture which is in the southern part of Japan. We are proud to serve a unique and adventurous palette to New Yorkers for over 15 years. We aim to stay as a one-of-a-kind authentic restaurant and we will continue to bring you exciting flavors of Japan.

LysÉe

LYSÉE(lee-zay) is a pastry boutique by chef Eunji Lee in the Flatiron District. Inspired by her love of pastry as edible art, Lysée is named after Chef Lee’s sweet museum derived from the French word Musée.

George bang bang

Introducing Flatiron’s newest hideaway. George Bang Bang is a dimly lit, intimate lounge with a delectable selection of signature and classic cocktails. It is in a back room hidden behind Okdongsik. The unique bar offers a great variety of complex cocktails for any taste.

Ariari

Ariari is a unique Korean restaurant inspired by the port city of Busan, known for its fresh seafood and comforting Korean dishes. Ariari is a native Korean word that means 'Pave your own way.' and introduces its unique interpretation of Korean gastronomy, especially of Busan's, to New York City.

2023

okdongsik new york

The renowned Korean chef Ok Dongsik is bringing his self-titled, 6-time Michelin Bib Gourmand-listed Seoul-based restaurant will open its first U.S. location in partnership with HAND.

Seoul salon

Third project with chef Junghyun “JP’' Park: SEOUL SALON brings the dynamic energy of Korea’s ‘SOOL JIB’ concept to midtown Manhattan. Inspired by the artist and intellectual salon communities of ancient Europe, we created a modern social club-themed restaurant with our unique interpretation of Seoul.

moono

The second project with Chef Hoyoung Kim. Moono reinterprets traditional Korean dishes in the perspective of the chef, catering to the new generations in NYC. Located in a recognized landmark of the city, Moono is a door, ‘Moono,’ to authentic, yet evolving Korean cuisine.

SAMWOOJUNG

The renowned Korean restaurant’s bulgogi has delighted diners for generations and has partnered with HAND to bring its iconic dish to NYC. This marks Samwoojung’s first location outside of Korea, offering New Yorkers a chance to experience the exquisite taste of Samwoojung’s signature dish.

Hojokban nyc

HAND Hospitality has partnered with GFFG F&B Company in Korea to bring Hojokban, one of the trendiest spots in Seoul, Korea, to the US market, offering modern-style Korean comfort food.

2024

ODRE

Helmed by Chef Changki Kang, ODRE offers an authentic Korean dining experience with a 4-course prix fixe menu. Each course highlights seasonal ingredients and concludes with Bansang. ODRE means “Welcome” in a regional dialect spoken in Gangwon Province, Korea, and it alludes to the invitation to experience heartwarming food and service based on authentic Korean cuisine.

Joo Ok

Originally founded in 2016 in Seoul by Chef Shin Chang-ho, Joo Ok offers an 11-course tasting menu that exemplifies creative ingenuity through the use of the freshest seasonal ingredients, Korean seasonings, and the fermentation of ‘jang’. Joo Ok is now opening a second chapter by relocating to the heart of Koreatown in NYC and presenting authentic flavors of Korea made with American-grown ingredients.